Distastefully placed ads are nothing new, but people were outraged this week after a poster for the new Naomi Watts-starring "Diana" movie was placed at the site of the beloved princess' death.

The poster was at the Pont de l’Alma, near the Flame of Liberty, which has served as a memorial to the Princess of Wales and is near the entrance to the tunnel in Paris where Diana died in a car crash in 1997. 

The poster's placement drew much criticism from "one of the Princess' most trusted confidantes" Rosa Monckton, who told The Daily Mail: "I really don't have any words to describe how I feel about this cynical and shameless attempt to publicise a film that should never have been made."  

She continued, "To have made a film so speculative and as this is disgusting enough, but to then advertise it on the spot at which she died is despicable."

"I cannot imagine that any company could stoop so low," Monckton added. "It is a terrible intrusion into her memory, not to mention the lives of her sons, whose feelings are often forgotten in these stories. I would expect them to take it down right away."

It seems her wish has been granted.

JCDecaux, the advertising agency which placed the ads, tells Deadline it received no phone calls or complaints, but that the posters were removed at the request of French distributor Le Pacte.

A spokesperson at Le Pacte confirmed to Deadline that the posters were removed Monday afternoon and explained that "the exact locations of posters are not hand-picked when a campaign is laid out — rather they’re part of 'global networks that include several hundred, even thousands of posters.'"

Given there are several thousand "Diana" posters around Paris right now, the spokesperson told Deadline the Place de l’Alma positioning was “a coincidence.” 

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