Lay's potato chips is promoting its "Do Us A Flavor" contest, in which fans submit their ideas for a new potato chip flavor, with a pretty hilarious assist from Wayne Brady.
The actor, singer, and comedian is improvising songs based on flavors suggested by users on Twitter right now, with suggestions ranging from "pickle, cream cheese, and beef," to "milksteak."
Our favorite so far, though, is Brady's interpretation of "bacon and red pepper," a power ballad he wrote about the "hot and greasy love" the two flavors create:
Here are the complete lyrics:
"I feel like bacon
Sizzlin' in the pan, no one understands
And I feel like pepper
Burning in your mouth, it hurts when it comes out
When they're not together they're still powerful in their own way
But when you bring them together, there's just one combination
This is what I say
Hot and greasy love
Hot and greasy, it burns so much
It's hot and greasy love
Makes you feel kind of bad, but good anyway
It scars you, and it burns you
But it makes you feel so good
On the outside, and the inside
Water won't hurt, it just makes the burning worse
Hot and greasyyyyy"
The contest asks participants to submit their proposed flavor name, three ingredients, and the inspiration for the flavor to Lay's, whose panel of flavor judges will select four finalists to be tested in stores. The public will then have an opportunity to vote for its favorite flavor, with the winner remaining in stores for nearly a year at minimum.
The rest of Wayne Brady's video performances are available at the contest's YouTube page.
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