As the COVID-19 pandemic continues to take its toll on communities across the nation, Pueblo West Metro District President Nina Vetter and Vice President Matt Smith wanted to create a campaign to spread positivity and hope throughout the community.


Thus, the #PositivePuebloWest campaign was born.


From now until April 17, Pueblo West residents can post photos to Facebook, Twitter or Instagram showing their photo or happy message using the hashtag #PositivePuebloWest. The post must be made public, and the hashtag must be used to be entered to win the prizes given away.


“COVID-19 pandemic is causing a lot of uncertainty around the world with closures, potential income loss, schools out of session and supply shortages, said PWMD communications and outreach manager Samantha Dosen. “It’s imperative our community focus on the positive and the things they can control. Mental health is important, and working together as a community can help boost our spirits when we aren’t able to connect in person.”


Winners of the social media contest will receive gift cards to local businesses. Those gift cards were donated by Smith.


Dosen said the aim of the project is to “spread positivity in the community during an uncertain time and boost local businesses, especially those impacted by the closures.”


On March 16, Colorado Governor Jared Polis issued an order that closed all bars, dine-in restaurants, gyms, massage parlors, tattoo shops and nail salons.


The idea for the campaign came about after Vetter noticed children in neighborhoods writing and drawing on the sidewalk with chalk.


“Nina Vetter and Matt Smith were bouncing ideas to have a chalk challenge because Nina had seen a neighbor girl using chalk to write ‘Have a good day!’” Dosen said. “Feeling inspired by her neighbor, Nina started thinking of ideas to interact with our community given the COVID-19 situation, and how we can work together to spread positivity in a new platform.”


Polis also ordered no social gatherings of 10 or more people.


Thus, making social media a safe way to engage with others.


Dosen said that the campaign is meant to take a break from some of the fears and stresses that have come about during this pandemic.


“In crisis situations, sometimes it’s easy to be stressed out and spread that stress with others with negativity, uncertainty and scarcity,” she said. “Working together to spread positives - and especially about our own community- can help center individuals with the good in life. This is important when a lot of what we are seeing, reading and hearing is scary.


“Focusing on the positive helps our community come together for the better.”


LLyons@chieftain.com


Twitter: @luke_lyons14